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Earth Day

April 22 Earth Day, founded by Senator Gaylord Nelson, was first organized in 1970 to promote ecology and respect for life on the planet as well as to encourage awareness of the growing problems of air, water and soil pollution. However, since the first Earth Day 1970 a lot has changed!  Traditionally the typical ways of observing Earth Day include planting trees, picking up roadside rubbish and using recyclable containers but now with the ever expanding growth in the organic market we have so many more choices when it comes to what we decide to put into our bodies and use on it!Organic is rewarding because it’s results are cyclical with generations to come benefiting from the changes we put into place today and with last weeks news of Walmart’s organic range this at least proves that the demand for organic produce is becoming more mainstream. In marking World Earth Day I took the opportunity to look at some amazing organic beauty brands and the fantastic work that they are doing to encourage a sustainable and ethical market.

1. Last week I had the opportunity to meet and chat with Clélia Angelon, Surya Brasil President and Founder. Clélia has built Surya with an amazing philosophy and ethos and proved that it is possible to build a profitable business whilst respecting our world and life around us. Surya believe in harmonizing the human with his environment while respecting the animal and plant kingdoms for the purpose of preserving a better world – one that is ecologically sustainable and socially just.

“encouraging creativity and collaboration as opposed to slavery and destruction”

Their mission essentially demands respect to the consumer, respect to life, respect to the environment and serves society. This has resulted in the products earning several certifications from important international agencies such as Ecocert, Vegan, PETA (cruelty-free), Cosmebio and ISO 14001. Quality is never compromised and I can promise you the new vegan range is gorgeous with beautifulv fresh smelling ingredients like papaya and mango they smell amazing but keep with the addition of naturally occuring preservatives.

2. YouOrganic Skincare is a natural cosmetics company based in Dublin, and founded in 2012 by Ursula Elmes , a practicing Acupuncturist and Holistic Skin Therapist. Using blends of essential oils and herbs the Ursula has developed a range of organic skincare treatments without the harsh, irritating, synthetic ingredients and artificial colors in other commercially made products. This natural cosmetic range claim to be ‘gentle on skin’ and is sourced from fair trade suppliers, contains no chemicals and  are against animal testing. If there is one product you should try the ylang ylang night balm, it smells so good you may want to eat it and your skin feels phenomenal after.

3. The Body Shop have long been supporters of animal rights and their values have always been at the heart of their business. Animal testing, ethical trading, human rights and protecting the planet all are a huge focus of their mission and they have rolled out highly successful campaigns worldwide, bringing the worlds attention to these causes. In 1976, they published five core values. Committing to reducing their impact on the environment by reducing the energy they consume and generating less waste. Taking full responsibility for the way they run their business. Using their global network to help change attitudes around the world and building on positive efforts already being made by their suppliers, franchisees, colleagues and customers. Apart from their ethics as an organisation they have managed to develop high quality products with a huge demand but also again is ecologically sustainable and socially just.

4. VOYA, an Irish company, has a fabulous ethos to create ‘exceptional beauty and skincare treatments with integrity and in full harmony with nature’ and I think it’s this wonderful ethos that makes VOYA’s products both so beneficial and favourited amongst beauty lovers. Not only are the products natural, organically grown and full of anti oxidant rich ingredients . The electricity used in making these products is from 100% renewable sources, such as Wind and Hydro in keeping with VOYA’s natural product offering and company ethos.I’ve already blogged about the cleanse and mend cleanser from this range, it’s gorgeous and now a staple in my regime.

At a moment like this, with growing global concern for planet preservation, organic cosmetics should not be a mere short-lived trend. There has been such positive move of eating clean and exercising so why shouldn’t we adopt this approach to what we are putting on our skin and using in our beauty regime? What are your thoughts on organic? Do you use any organic products??

As always happy to answer any questions that you might have!

Orlaith Signature

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