I was loitering around one of my favourite beauty haunts the other day. I was determined that I was just browsing and was going to look but not touch. I happened upon the newly relocated Make Up Store, a Swedish make-up brand that is available exclusively in Arnotts on Henry Street. What caught my attention was the cover of a very interesting Make-up Magazine. I was happily flicking through the store’s magazine which is published by the beauty brand twice a year when I was approached by a counter staff member.
She had very cool make-up on which consisted of stark black elongated eyeliner matched with contrasting silver and white lines. The problem with the Make-Up was that it had started to slide on her face and wasn’t the best advert for the brand. However I will say that she was really friendly and had a very warm approachable aura. She asked me if I needed any help, which I said I didn’t was just flicking through the magazine. She promptly engaged me in chat and offered to give me a free copy of the magazine.
Of course I was delighted, it made me stay on the counter longer and I ended up telling her that I was running a bit low on mascara. In the end she showed me what they had on offer and let me road test one particular mascara. In the end I bought the mascara, which was 31 Euro, not a bad sale when you consider I was determined not to buy anything. Either she is a great sales person or I have the will power of a kid in a candy store (I’m gonna go for option 1!).
The Magazine was the best part of the experience, packed full of amazing high fashion/fantasy images and interviews with people in the industry. It is a great reference book for aspiring/working make-up artists. A great feature of the magazine is that it lists out all the products used and method of application. I have even seen a few things that I would like to try out and I will be heading back to purchase supplies sometime soon. I shall post the images up when I do.
Counter Atmosphere: 8/10
Consultant Friendliness: 10/10
Make-Up Application: 7/10
Product Suitability: 9/10
Pressure to buy: 15%