So here’s a quick look at some international beauty news. It’s been a great week for Birchbox and a pretty grim one for our friends over at Avon……
If you enjoyed the well known parody of Dove’s ‘real beauty‘ sketch ad campaign you’re going to love #truebeauty 🙂The ‘Dove for real beauty’ is a worldwide marketing campaign launched by Unilever in 2004 that includes advertisements, videos and workshops. It is essentially aimed at positive messaging for girls and women to love themselves and the skin they are in, however recently Unilever have come under fire and accused of interpreting women incorrectly and casting them in a dated and innacurate role to to what the modern day women actually is. Journalists have described it as a “washed-down brand of corporate feminism” and “patronising” and that Dove needs to “up its game and start making ads that modern women really want to see”. A Unilever spokeswoman said this week: “Our view is that parody, like imitation, is the sincerest form of flattery.” I’m not sure they get the point…… :/
This week in Singapore it is reported that advertisements on beauty products and services attracted the highest number of complaints last year, continuing a three-year trend according to the Advertising Standards Authority of Singapore. Bust enhancement, slimming and hair loss are issues that feature prominently on advertisements in the media and they maintain that most are misleading and inaccurate. I’d like to get a look at how exaggerated they actually are because in a world of airbrushing as standard and filters being common place it seems that this is becoming an unrealistic epidemic!
These days there seems to be a different diet championing every week or a new exercise claiming to make your body the best. A Queensland University of Technology film student Madeleine Humphreys spent 10 weeks undergoing – and filming – some extreme intense exercise, beauty and diet regimes in a quest to find the perfect body. She made a list of celebrity diets, exercise regimes and the most popular beauty treatments and gave each one week to work their magic. From maple syrup diet, cabbage soup diet, paleo diet to zumba, crossfit and pole dancing she tired them all. This is definitely one to make you think!
Birchbox the popular online service for beauty products, announced last week that it has raised $60 million in funding. For those that aren’t familiar with Birchbox it is the original ‘samples in a box’ idea that so many have now cottoned on to! You register, give details about yourself, your skin type etc and they send you samples of popular and emerging brands based on your profile. If you decide you like something you can buy the full size on their website…pretty clever 🙂 With over 800,000 subscribers Fortune estimates that Birchbox is generating at least $125 million in revenue per year…not too shabby
Avon got a €135 million slap on the wrist this week paying out a settlement with U.S. regulators over a long-standing federal bribery probe. The company said it would install a compliance monitor and enter an agreement with the Justice Department to defer criminal prosecution for three years, after which charges could be dismissed….Not ideal for Avon seeing as stocks of the housewife brand have plummeted to their lowest value since 2001.
That is all for now and as always everyone please do comment, we’d love to hear your thoughts!