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Orlaith Shore

The Week in Review

By | Beauty News, Orlaith Shore, The Team, Uncatagorized | No Comments

weekly news review

So here’s a quick look at some international beauty news. It’s been a great week for Birchbox and a pretty grim one for our friends over at Avon……

If you enjoyed the well known parody of Dove’s ‘real beauty‘ sketch ad campaign you’re going to love #truebeauty  🙂The ‘Dove for real beauty’ is a worldwide marketing campaign launched by Unilever in 2004 that includes advertisements, videos and workshops. It is essentially aimed at positive messaging for girls and women to love themselves and the skin they are in, however recently Unilever have come under fire and accused of interpreting women incorrectly and casting them in a dated and innacurate role to to what the modern day women actually is. Journalists have described it as a “washed-down brand of corporate feminism” and “patronising” and that Dove needs to “up its game and start making ads that modern women really want to see”. A Unilever spokeswoman said this week: “Our view is that parody, like imitation, is the sincerest form of flattery.” I’m not sure they get the point…… :/

This week in Singapore it is reported that advertisements on beauty products and services attracted the highest number of complaints last year, continuing a three-year trend according to the Advertising Standards Authority of Singapore. Bust enhancement, slimming and hair loss are issues that feature prominently on advertisements in the media and they maintain that most are misleading and inaccurate. I’d like to get a look at how exaggerated they actually are because in a world of airbrushing as standard and filters being common place it seems that this is becoming an unrealistic epidemic!

These days there seems to be a different diet championing every week or a new exercise claiming to make your body the best. A Queensland University of Technology film student Madeleine Humphreys spent 10 weeks undergoing – and filming – some extreme intense exercise, beauty and diet regimes in a quest to find the perfect body. She made a list of celebrity diets, exercise regimes and the most popular beauty treatments and gave each one week to work their magic. From maple syrup diet, cabbage soup diet, paleo diet to zumba, crossfit and pole dancing she tired them all. This is definitely one to make you think!

Birchbox the popular online service for beauty products, announced last week that it has raised $60 million in funding. For those that aren’t familiar with Birchbox it is the original ‘samples in a box’ idea that so many have now cottoned on to! You register, give details about yourself, your skin type etc and they send you samples of popular and emerging brands based on your profile. If you decide you like something you can buy the full size on their website…pretty clever 🙂 With over 800,000 subscribers  Fortune estimates that Birchbox is generating at least $125 million in revenue per year…not too shabby

Avon got a €135 million slap on the wrist this week paying out a settlement with U.S. regulators over a long-standing federal bribery probe. The company said it would install a compliance monitor and enter an agreement with the Justice Department to defer criminal prosecution for three years, after which charges could be dismissed….Not ideal for Avon seeing as stocks of the housewife brand have plummeted to their lowest value since 2001.

That is all for now and as always everyone please do comment, we’d love to hear your thoughts!

Orlaith Signature

World Earth Day

By | Beauty Lowdown, Behind the Brand, Orlaith Shore, Voya Organic Seaweed Range | No Comments

Earth Day

April 22 Earth Day, founded by Senator Gaylord Nelson, was first organized in 1970 to promote ecology and respect for life on the planet as well as to encourage awareness of the growing problems of air, water and soil pollution. However, since the first Earth Day 1970 a lot has changed!  Traditionally the typical ways of observing Earth Day include planting trees, picking up roadside rubbish and using recyclable containers but now with the ever expanding growth in the organic market we have so many more choices when it comes to what we decide to put into our bodies and use on it!Organic is rewarding because it’s results are cyclical with generations to come benefiting from the changes we put into place today and with last weeks news of Walmart’s organic range this at least proves that the demand for organic produce is becoming more mainstream. In marking World Earth Day I took the opportunity to look at some amazing organic beauty brands and the fantastic work that they are doing to encourage a sustainable and ethical market.

1. Last week I had the opportunity to meet and chat with Clélia Angelon, Surya Brasil President and Founder. Clélia has built Surya with an amazing philosophy and ethos and proved that it is possible to build a profitable business whilst respecting our world and life around us. Surya believe in harmonizing the human with his environment while respecting the animal and plant kingdoms for the purpose of preserving a better world – one that is ecologically sustainable and socially just.

“encouraging creativity and collaboration as opposed to slavery and destruction”

Their mission essentially demands respect to the consumer, respect to life, respect to the environment and serves society. This has resulted in the products earning several certifications from important international agencies such as Ecocert, Vegan, PETA (cruelty-free), Cosmebio and ISO 14001. Quality is never compromised and I can promise you the new vegan range is gorgeous with beautifulv fresh smelling ingredients like papaya and mango they smell amazing but keep with the addition of naturally occuring preservatives.

2. YouOrganic Skincare is a natural cosmetics company based in Dublin, and founded in 2012 by Ursula Elmes , a practicing Acupuncturist and Holistic Skin Therapist. Using blends of essential oils and herbs the Ursula has developed a range of organic skincare treatments without the harsh, irritating, synthetic ingredients and artificial colors in other commercially made products. This natural cosmetic range claim to be ‘gentle on skin’ and is sourced from fair trade suppliers, contains no chemicals and  are against animal testing. If there is one product you should try the ylang ylang night balm, it smells so good you may want to eat it and your skin feels phenomenal after.

3. The Body Shop have long been supporters of animal rights and their values have always been at the heart of their business. Animal testing, ethical trading, human rights and protecting the planet all are a huge focus of their mission and they have rolled out highly successful campaigns worldwide, bringing the worlds attention to these causes. In 1976, they published five core values. Committing to reducing their impact on the environment by reducing the energy they consume and generating less waste. Taking full responsibility for the way they run their business. Using their global network to help change attitudes around the world and building on positive efforts already being made by their suppliers, franchisees, colleagues and customers. Apart from their ethics as an organisation they have managed to develop high quality products with a huge demand but also again is ecologically sustainable and socially just.

4. VOYA, an Irish company, has a fabulous ethos to create ‘exceptional beauty and skincare treatments with integrity and in full harmony with nature’ and I think it’s this wonderful ethos that makes VOYA’s products both so beneficial and favourited amongst beauty lovers. Not only are the products natural, organically grown and full of anti oxidant rich ingredients . The electricity used in making these products is from 100% renewable sources, such as Wind and Hydro in keeping with VOYA’s natural product offering and company ethos.I’ve already blogged about the cleanse and mend cleanser from this range, it’s gorgeous and now a staple in my regime.

At a moment like this, with growing global concern for planet preservation, organic cosmetics should not be a mere short-lived trend. There has been such positive move of eating clean and exercising so why shouldn’t we adopt this approach to what we are putting on our skin and using in our beauty regime? What are your thoughts on organic? Do you use any organic products??

As always happy to answer any questions that you might have!

Orlaith Signature

The Week in Review: 19th April 2014

By | Beauty News, Orlaith Shore, The Team | No Comments

BEAUTY NEWSHere’s a quick recap on this weeks beauty news….

1. Coming up to the  year anniversary since the collapse of Rana Plaza in Bangladesh I came across this very touching video from the New York Times , ‘The Deadly Cost of Fashion’ commemorating the dead and also giving us some food for thought. Well worth a watch as gives a voice to those who tragically passed and will hopefully help in the search for compensation for the victims and their families.

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